Style Advice – Clothes guides

The complete guide to jeans

Jeans might be great multitaskers, but even they aren’t miracle workers. Don’t expect to buy one pair that will cover every occasion, from glitzy dinner to lazy Sunday morning. Work out which wardrobe job you want your jeans to do and buy accordingly – no single pair will do it all!

Firstly, keep your jeans current and sharp looking! They might have been in fashion for decades, but that doesn’t mean you can buy one pair and wear them for ever and ever. Jeans (like most clothes) do have a sell by date! Nothing will date your look faster than an outmoded style of jeans.

Women's Jeans Size Chart

Many manufacturers’ fit guides can be a little on the generous side, this chart will help you find the best fit
Learn More

Pocket Types on Jeans

Pockets are a key fashion feature on jeans. Consider size and placement, as well as embroidered or embellished…
Learn More

Waist Types for Jeans

The obvious variation in waist type comes in the “rise”, which is the length of the jeans from crotch to waistband.
Learn More

How to find the perfect pair of jeans

When buying jeans, you are not only selecting a specific cut with which you feel comfortable, you are choosing a “style” with which you should identify.

Make this decision with knowledge of the styling options and an understanding of the best fit for your body type.

In addition to this you need to think of the right colour.

The darker the colour, the more slimming the jeans are. Go for greys, blacks and dark blue (indigo) if you want to create the illusion of thin legs and hips.

The major choices available at any one time will vary with the current fashion trends and the market a particular manufacturer caters to (teens, juniors, active, urban, etc…). Jeans come in a variety of different:


This refers to how tight, how close to the skin the pants should be worn.


This refers to the actual shape of the pants (leg, waist and pocket types).

Washes and Finishes

Usually with the purpose of achieving a soft, worn in look.

Fabric options

Different weaves, weights and compositions.


This can be anything; embroidery, rips, studs, etc.


The complete guide to jeans

Jeans are great multitaskers, but even they aren’t miracle workers. This complete guide to Jeans will give you all the know how to choose the perfect pair.

Free Course

10 tips for a Happier You. Happier Planet.

Inside you will learn simple but life-changing tips to help you and the planet be happier. sign up now and receive your free tips.

Register & download now

Brand Directory

See our directory of sustainable fashion brands

Our aim is to make it easier for you to find the brands which are trying to adopt sustainable fashion practices and share your love of the planet and other animals.

Discover brands