This Privacy Policy and the User Agreement together govern your use of this website (the “Website”). By using the Website, you signify your acceptance to this Privacy Policy and to us processing your personal data in accordance with the terms of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use the Website.

For the purposes of this Privacy Policy, “we”, “us”, and “our” means JOY OF CLOTHES

This Privacy Policy explains:

a. how we collect and store your personal data on the Website

b. how we protect such data

c. the choices you have concerning our use of such data


This Privacy Policy governs the URL

This Privacy Policy applies only to information collected via the Website.Please assist us in protecting your privacy by reading our Keep Safe page and by contacting us immediately by clicking here or by using the contact information set out above if you become aware of any abuse of your privacy in relation to the Website, if you are unhappy with the treatment of your personal information, or if you are asked to provide any information that you consider to be inappropriate.

This Privacy Policy, dated 22nd February 2009, is effective upon acceptance for new users. We will from time to time review and revise these practices and will post any changes to this Privacy Policy here, and consequently we recommend that you refer back to this Privacy Policy on a regular basis. Your continued use of the Website following changes posted to this Privacy Policy will mean that you accept those changes.


Collection of Personal Data

Personal data is information that identifies you or can be used to identify or contact you, e.g. your name, e-mail address, address, or phone number (“Personal Data”). The only Personal Data that Joy of Clothes requires from you when you register as a member on the Website is your e-mail address, your age and your geographic location. However, you may voluntarily provide additional Personal Data to the Website by registering information on your personal profile or by providing information in connection with payment for any goods or services that you purchase on the Website.

We will collect all Personal Data that you provide to the Website or to us directly, but we will not sell, share, licence, trade or rent your Personal Data other than as authorised by you as specified in this Privacy Policy. We do not collect any sensitive personal data (for example, information relating to racial or ethnic origin, political opinions, or religious or similar beliefs) from users.
Any information included in comments or other content that you have posted on the Website or included on a personal portfolio which you have designated to be “public” may be viewed by anyone who accesses the Website, may be identified with your username and cannot be subject to any expectations of privacy.

Information that you provide to the Website is accessible to any visitor of the Website with your unique username and password. For this reason, please safeguard your username and password carefully, and do not disclose it to any other person.

You do not have to provide us with any Personal Data to visit the Website. However, users who have not registered on the Website may not be able to visit all sections of or use all services offered on the Website.

Transactions for Goods or Services

If you purchase a product or service from a third party provider advertised on the Website (“Third Party Provider“), the Personal Data that you submit in connection with the transaction (including, without limitation, your credit card information) will be collected in one of two ways.


(a) we will collect your Personal Data and disclose it to the relevant Third Party Provider to enable them to complete the transaction with you, or

(b) you will be redirected to the Third Party Provider’s website and your Personal Data will be collected directly by the relevant Third Party Provider.

It will be made clear whether you are still on the Website or whether you have been redirected to a third party website. However all such data shall only be used for the purposes of processing that transaction.


Protection of children’s online privacy

We understand the importance of protecting children’s privacy, especially in an online environment. The Website is not intentionally designed for or directed at children under 14 years of age. It is our policy to never knowingly collect or maintain information about individuals under the age of 14.


Collection of Monitoring Data and Use of Tracking Tools

In addition to Personal Data, we may collect and/or track information that by itself cannot be used to identify or contact you, e.g., demographic information, domain names, computer type, browser types, screen resolution, IP address and other anonymous statistical data involving the use of the Website (“Monitoring Data”). We use Monitoring Data to help us understand who uses the Website and to improve and market the Website.

To enhance the Internet experience on the Website, we may use various Internet technologies such as ‘cookies,’ ‘action tags,’ ‘web bugs,’ ‘.gif tags,’ and ‘JavaScript’ (together, “Tracking Tools”). Tracking Tools are files or tools that are placed on your computer in order to identify your Web browser and the activities of your computer on the Website. Joy of Clothes uses these technologies to customize and enhance the Internet experience of individual users. When you revisit the Website, we may recognize you by a Tracking Tool and customize your experience accordingly. For example, once you have completed the registration process, you may have the option of agreeing to us remembering you and, if you agree, a cookie will be used to avoid having you register again. You may decline Internet cookies, if any, by using the appropriate feature of your Web browser software, if available. If cookies are disabled, however, all features of the Website may not operate as intended. Information about the procedure you are required to follow in order to disable cookies can be found on your Web browser’s help feature.

We believe Tracking Tool technologies add value to the user experience, and the information resulting from these technologies is not sold or otherwise made available to third parties by us.

You may encounter ‘cookies’ or other similar devices on certain pages of the Website that are placed there by third parties. For example, if you view a webpage created by a user, there may be a cookie placed within that webpage. We do not control the use of cookies by third parties.


Use and Disclosure of Data Collected

We may use Personal Data collected through the Website for editorial and feedback purposes, marketing and promotion, statistical analysis of users’ behaviour, product development, delivering products and services, providing customer support, customizing and improving the content and layout of the Website, completing business transactions, administering individual accounts and meeting government regulatory requirements such as sales tax collection. Monitoring Data may be used for internal or external purposes such as researching and identifying market segments and needs.

We will disclose Personal Data;

  1. to comply with valid legal processes such as a search warrant, subpoena, or court order, or to protect our rights and property;
  2. when we believe in good faith that the law requires such disclosure;
  3. when necessary to comply with applicable laws, rules or regulations;,
  4. when you have expressly consented to such disclosure; or
  5. when necessary to preserve our legal rights in the Website’s content.

We reserve the right to transfer your Personal Data within the JOYOFCLOTHES group of companies or to successors to the relevant part of any of JOYOFCLOTHES businesses. We also reserve the right to transfer your Personal Data when necessary to enable an independent contractor to assist with the operation of the Website.

Except as specifically set forth above, we will not disclose any of your Personal Data to third parties.

Your Choices Regarding Personal Data Collection and Use

We will not sell or rent your Personal Data to third parties for marketing purposes without your explicit content. We may combine your information with information we collect from other companies (such as demographic data) to improve and personalize our services.

If you are a member of the Website, you may “opt-in” to us sending our own promotional correspondence to you, and/or to us sending Third Party Providers’ promotional correspondence to personal e-mail address by checking the appropriate boxes on your user profile, or by contacting us via postal mail, e-mail, or telephone at the address set out in the “Contact Information” section below. Except as described in the section above entitled ‘Use of Data Collected’, we will not share any Personal Data with a third party without giving you the opportunity to “opt-in” and authorize or prohibit us from making a disclosure of your Personal Data.

Upon request via postal mail or e-mail, we will provide you with a summary of any Personal Data retained by us regarding you. You may modify, correct, change or update Personal Data that we have collected via the Website. You may refuse to have your Personal Data processed by us or you may request that your Personal Data be removed from our database by contacting us via postal mail or e-mail, provided, however, that such requests may result in you ceasing to be a registered user of the Website. You should be aware that it may not be technologically possible to remove or verify each and every record of information you have provided to us from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Data may exist in archived systems. However, promptly after receiving your request, all Personal Data stored in databases we actively use and other readily searchable media will be updated, corrected, changed, deleted or confirmed to you, as appropriate, as soon as reasonably practicable. We will take all commercially reasonable steps to remove any Personal Data stored on our systems if you so request.



The Website may contain links to other Internet websites. We do not endorse, and are not responsible for, the privacy practices or the content of these third party websites. You should review the applicable privacy policies in connection with your use of such third party websites.


Security Measures

We have established what we consider to be reasonable precautions to protect collected Personal Data from loss, misuse, unauthorized access, disclosure, alteration or destruction, which include contractual, administrative, physical, and technical steps. Technical measures include use of firewall protection and encryption technology where appropriate. Although we take reasonable precautions to assess the reliability of such technology, it relies on the statements of the vendors of those products and services as part of its security evaluation. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from the Website. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your Personal Data or private communications will always remain private.


Export of Personal Data

By using the Website, you acknowledge and consent to the fact that Personal Data provided by you or collected by us through your use of the Website is stored and processed by us in a country where data protection laws may not afford the same level of protection as those of the country in which you are located (particularly for users located in the European Economic Area).


Notice Regarding Online Behavioral Advertising

We allow third party companies to serve ads and/or collect certain anonymous information when you visit our Web site. These companies may use non-personally identifiable information (e.g. click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice visit the NAI at To opt out of this type of advertising, you can visit



We use third party processors to collect, export, process and store Personal Data on our behalf. The processors we use currently are the following:

Google Advertising

For information regarding data collection by Google ad partners including how to opt out of data collection, please click here

Contact Information

Questions or concerns regarding our data protection practices should be addressed to:
[email protected]