My Mission is to empower women to look and feel their best
I am Michaela Jedinak
Fashion designer, stylist, entrepreneur and course creator.
I always saw fashion very differently to most women and certainly the fashion industry.
Fashion was for me always a tool to look my best by dressing towards my body strengths rather than weaknesses, wearing clothes reflecting the current me and wearing my values.
Clothes are not miracle tools where everything and anything goes because it is in fashion!
We are all different and that is why we all need our own unique dressing guide to look and feel our best.
That is why dressing takes strategy!
This approach to fashion made me until now an outsider and a misfit.
Michaela championed slow and sustainable fashion long before it was fashionable.
What the papers say
“For those who live in dresses, Michaela Jedinak’s concept is a eureka moment.”
“Work dresses for high flyers. An e-boutique of smart and chic wardrobe solutions”
“Michaela Jedinak is one of a few designers seeking a new formula for feminine authority.”
“Little red dress is a cut above the rest”
“Michaela Jedinak is the new destination for power dresses. You may recognise her pieces as they’re a favourite among stylish newsreaders.”
“Pick of the Power dresses. The ideal dress for TV appearances”
See our directory of sustainable fashion brands
Our aim is to make it easier for you to find the brands which are trying to adopt sustainable fashion practices and share your love of the planet and other animals.