Our

Sustainability manifesto

Sustainability is at the heart of everything we do

We championed slow and sustainable fashion, long before it was fashionable.
We believe in creating clothing that you’ll love for years to come. Not just one season.
We don’t subscribe to the traditional seasonal calendar but offer you what you want, when you want it.
We encourage you to buy less and invest in quality. Our pieces are modern but classic, multi-seasonal, and versatile enough to create a wardrobe for all occasions.
We simply don’t believe disposable and wasteful fast fashion is good for you or the environment.
We make high quality long lasting items by working with one local factory to ensure ethical practices and impeccable craftmanship.
We hand-pick high quality fabrics which are comfortable, long lasting and increasingly sustainable.
We use only fabrics from Europe to reduce transportation waste.
Our innovative made to order, no inventory model promotes personalisation and sustainability while dramatically reducing wasteful over production and returns.
We never destroy clothes or fabrics. All sample dresses and returns are sold at discount prices while any surplus dress fabric is recycled as accessories.
And finally we are committed to reducing unnecessary packaging. Sorry no more gift boxes!