Stella McCartney has been reshaping fashion since launching her first collection in the early 1990s. Known for creating modern garments that exude natural confidence, the UK-based luxury designer is a pioneer of alternative materials and eco-friendly practices.There is no compromise when it comes to sustainability, and pushing boundaries is always at the forefront of the brand’s mission. In 2014, Stella McCartney introduced Clevercare, a simple, five-step labeling system to help consumers care for and prolong the life of their clothing through mindful garment care.Continuing to set the bar high for social and environmental sustainability in the fashion industry, Stella McCartney regularly conducts audits and measures impact, too. A member of the Ethical Trading Initiative, the brand is also careful with its selection of suppliers, many of whom are small businesses are artisans in Europe. As an added bonus, the Stella McCartney brand gives back to organizations like Bioplanet, Memorial Sloan Kettering, and Million Trees Miami.