Reformation

Haven’t you heard? Green is the new blue! For sustainable ethical jeans that is. Problem is, traditional denim is dirty, but blue jeans are a wardrobe staple. That’s why we think it’s time to fight to clean the jean. Which is exactly what these ethical jeans companies are doing. We’re so impressed with these brands and how well they align with our sustainable and ethical fashion criteria. Making sustainable denim is no easy feat, as we discuss in depth below the brand list. For a quick pick of some of the most ethical jeans brands, we love Outerknown for their relaxed vibes, Warp + Weft for an affordable range, and Everlane and Reformation for ultra current styles and next level transparency. These brands use the eco friendliest of denim fabrics and most sustainable production methods. Some of these brands also encourage circular fashion by offering clothing recycling programs. If you’re a regular visitor, you’ll know that we always encourage you to only buy new if you have to. Where you can, opt for thrifting or renting first.