Our approach is like our design, beautifully simple
We create luxurious staples that feel like nothing else, it’s what makes us unique and why customers keep coming back. Using natural sources, every item has the softest touch imaginable – we spend a lot of time feeling fabric and finding new ways to ensure that every piece feels soft and comforting next to your skin.
We care about being a sustainable and ethical brand
A year travelling opened founder Isobel Ridley’s eyes to the negative impact of what we throw away. So when she started her business, after honing her skills at Burberry London, taking a sustainable and ethical approach was the only option. We consider every part of the manufacturing journey; we’re passionate about traceability, how we source and manufacture is fundamental. We want you to feel good about the clothes you’re buying and feel great wearing them. So we design with the softest fabrics to cocoon and ease you calmly into your day. And our ‘care’ extends beyond product, it underpins our customer service, our team and the women (and some men) who make our clothes.