Deforestation In The Name Of Fashion

February 12, 2023
By Michaela Jedinak
Do you know  the impact of  fashion on the degradation of rainforests? From the catwalks of Milan to New York’s 5th Avenue, from your favourite boutique to the local mall, fashion increasingly has a hidden cost that doesn’t show up on the price tag.
Fashion designers, clothing brands and apparel manufacturers are likely unaware that some of their stylish fabric creations are made from trees – let alone the trees of ancient and endangered forests.

Did you know that some of designers and retailers stylish fabric creations are made from trees – let alone the trees of ancient and endangered forests.

????150 million trees disappear into manmade cellulose fabrics such as viscose, rayon, lyocell and modal every year.

‼️That figure has doubled since 2013, and is slated to double again within the next five to eight years.

❇️ Many retailers and designers are working with Canopy Planet to safeguard the world’s forests, species and climate and you can find out more on their website.

It is an environmental not-for-profit organisation that works to protect our world’s ancient and endangered forests, one landscape of hope at a time #HYHP

They  have  found that, increasingly, these forests are being used in the manufacture of dissolving pulp to produce fabrics such as rayon/viscose, modal and lyocell.
Dissolving-pulp (the base material for rayon/viscose) wastes approximately 70% of the tree and is a chemically intensive manufacturing process.
Between 2013 and 2020. it is expected that the number of trees being logged every year and turned into fabric such as viscose will have doubled.
‼️As a result less than 20 percent of the world’s ancient forests remain in intact tracts large enough to maintain biological diversity.⁠

❇️ Next time you go shopping please watch out for labels like : “We’re committed to ensuring all our forest-based products come from sustainably managed forests. That’s why we work with the non-profit group Canopy to help drive positive change for all our forest products.” ⁠

❇️ If you can’t find any of these information on garment labels or you are not sure then don’t buy it.⁠

☝️As consumers, if we participate in any these bad consumption activity, we become part of the problem, because by buying their products, we support the brands’ productions and the ethics they promote. Therefore they have no incentive, need and urgencies to change to a sustainable, responsible and transparent fashion business model.

☝️Plus these fashion companies do not want to give up on profits and margins by clearing up their supply chain and invest in responsible fashion productions and manufacturing process.

In the meantime forests in Indonesia, Canada’s Boreal and temperate rainforests and the Amazon are being logged for next season’s fashion and apparel.

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