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THE GUIDE TO BODYSHAPES

STYLE ADVICE

What to wear for your body shape and colouring.

JOY OF CLOTHES, YOUR PERSONAL STYLIST

Style advice, styling tools and shopping recommendations.
Take the fast and fun Style Quiz to discover your unique style DNA

TAKE THE STYLE QUIZ

"The best colour in the whole world is the one that looks good on you" Coco Chanel

Find your colour profile and your own personal colour palette drop down from the calculator

Select your hair color  

"Style is very different from fashion. Once you find something that works, keep it" Tom Ford, Gucci

Find out your body shape and works for you in our complete guides.

  • Body Sizes

    Everyone is different and needs individual. Personalised advice how to dress right

    Read more
  • Proportion

    Proportion is the relationship of your...

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  • Face

    Your face shape will give you guidance...

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  • Eyebrows

    Eyebrows instantly frame the face.

    Read more
  • THE COMPLETE GUIDE TO JEANS

    Find out everything you need to know about Jeans. From how to find the perfect pair of jeans to care tips.

    Read Overview
  • THE COMPLETE GUIDE TO HOSIERY

    Read advice on wearing the right hosiery for your calf size and body shape. Choosing the right denier, how to clean your hosiery and more.

    Read Overview
  • THE GUIDE TO DRESSES

    Our illustrated dress guides cover the 28 most popular dress types including Asymmetric, Maxi, Strapless and Waist dresses.

    Read Overview
  • THE COMPLETE GUIDE TO NECKLINES

    It's amazing how a small part of your garment can radically alter your whole appearance. It can add charm, make you look smarter and generally flatter you.

    Read Overview
HOW TO CHOOSE YOUR PERFECT WEDDING DRESS

Welcome to our style guide to your big day. We have advice on your all important wedding dress, from finding the right one for your body shape to the famous dresses in history. Learn how to find the right bridesmaid, maid of honour and mother of the bride dresses. This is your complete clothes guide for your wedding.

  • HOW TO MEASURE

    Read guidelines to help you measure yourself in order to find your perfect size.

    Read Overview
  • SIZE CHARTS

    Read our National and International size charts for all clothe types.

    Read Overview

Colour

Dressing in the right colours can improve your self-esteem and confidence. It's an easy way to look good, feel good and co-ordinate your wardrobe. Read full article

Featured articles
Colour symbolism
Black in your dominant colour
Colour characteristics
Colour in a corporate environment
Complementary colour psychology
Complementary-colours
Determine your personal colouring
Wearing the right colours

Style

Dressing with style takes strategy - you just can't wear what you like. By using your clothing's colour, details, fabric and fit, details, pattern, and proportion to lengthen, slim and direct attention to exactly where you want it (and away from the places you don't), you will be able to create a look that is flattering ,balanced and fits with your own style personality. Read full article

Featured articles
Best practice for bigger sizes
Choose your best shapes for glasses
Design lines
Detail lines
Find comfort in your style personality
Golden rules about dressing right
How to develop a signature look
Maternity style tips
Organise your wardrobe
Recognising quality
Style lines
The issue about sizing
The right swimwear for your body
Women 50 plus

New eBook
Download our body shape infographic

Style advice on what to wear and how to look your best for your eye, hair, skin colour and body shape and type. We have guides for seven body shapes. Apple body shape, pear body shape, inverted triangle body shape, lean column body shape, rectangle body shape, neat hour glass body shape and full hour glass body shape...
...Read more

Our style advice will help you to look and feel your best whatever your shape, size, personal colouring, age, style personality, budget and location or whatever your shape, size, personal colouring, age, style personality, budget and location.

We will help you discover what to wear to flatter your body shape and colouring and make it easier for you to create a visual balance and colour harmony in your look. The goal is to create the visual balance of the neat hour glass body shape by wearing appropriate clothes styles, patterns and colours.

We recognise that fit does not equal suitability and just because something is available in your size it is not guaranteed to deliver an attractive visual balance in your look. It is best to choose clothes which were designed with you and your shape in mind.

We recommend the colours which flatter you by creating colour harmony with your personal colouring. Your personal colouring profile is determined by your skin, eye and hair colour.

We will help you navigate confidently through each season's fashion trends. By identifying the trends which work for you there is no need to be a fashion victim or a bad copy of someone else's style.

We will help you to save money by advising you on how to buy the clothes you will wear rather than the ones that just stay in your wardrobe. Cost per use is more important that the actual cost of the item.

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