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Take the fast and fun Style Quiz to discover your unique style DNA


Style advice, styling tools and shopping recommendations. Take the fast and fun Style Quiz to discover your unique style DNA


Shop the Blog - RED DRESS ALERT!View Blog Post

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Shop the Blog - Bordeaux Fashion As Seen At GUCCI!View Blog Post

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Shop the Blog - Objects Of Desire: Velvet Dresses!View Blog Post

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Shop the Blog - It's Knitwear Fashion SEASON!View Blog Post

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Style Advice

  WHAT and HOW TO WEAR View All Style Advice
  • The Guide to Body Shapes

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  • Know your best Colours

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  • The Guide to Jeans

    Find out everything you need to know about Jeans. From how to find the perfect pair of jeans to care tips.

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  • Wedding style & fashion

    How to find the perfect wedding dress and accessories for your body shape. Style advice for Brides, Mother of Bride and Bridesmaids.

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  • The Guide to Hosiery

    What hosiery to wear for your calf size and body shape. How to choose the right denier. How to clean your hosiery and more.

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  • Measurement Guides

    How to measure yourself to find your perfect size.

    International size charts for all clothes types.

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The Guide to Body Shapes

Style Me

  • Personalise your model

    Choose your
    Body shape
    Skin colour
    Face features
    Hair colour and style

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  • Discover your styles

    Try on 1000's of styles
    Stylist recommendations

    Browse Styles
  • Create and share looks

    Create the looks which flatter you and share with friends


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Wearing the clothes that flatter your body shape and colouring will help you look and feel your best everyday. That's the Joy of Clothes! JOY OF CLOTHES gives women an exciting new way to discover and buy the clothes that flatter their body shape, eye skin and hair colour from a wide range of womens clothes retailers and fashion designers.
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That is the Joy of Clothes

It will only take a minute to create your model to represent your body shape and personal colouring and then you can virtually try on 1000's of styles of womens clothes in 100's of colours. You can then buy similar items with confidence.

Joy of Clothes' new and exclusive STYLE ME software enables you to create your own model based on your body shape and colouring, you can then "virtually try on" thousands of recommended styles and colours before clicking to buy similar styles online. Style Me makes it fun and easy for you to discover the colours, styles and trends which flatter your body shape and colouring and enable you to create a visual balance and colour harmony in your look. You will not only look and feel your best you will also save money by avoiding costly fashion mistakes.

"I believe stylish dressing and savvy shopping takes strategy. You cannot hope to look your best by simply following the trend or buying what looks good on a model or celebrity. Joy of Clothes provides you with the tools and relevant advice to discover what to wear whatever your body shape, size, personal colouring, age, style personality, budget and location and whatever the occasion, the weather, the activity or the trend."
Michaela Jedinak, Stylist and Founder Joy of Clothes and her fashion label

What body shape am I? Use our visual guide to body shapes and body shape calculator to identify your body type.

We are here to help you decide what to wear and what not to wear whatever your body shape, personal colouring, budget or occasion.



Find your personal colour palette including the colours to make you look younger. Personal style and fashion advice on what to wear to flatter your body shape.