Women's Clothes inspired by Cacharel
Style Me
Founded in 1962 in Nîmes by the 30 years-old Jean Bousquet, the company, today internationally well-known, has the name of a bird from Camargue (a region of Southern France). Since the very beginning, Jean Bousquet aimed at creating a strong international brand identity, through iconic products with high fashion value combined with a totally new use of the emerging media. His extremely coherent global advertising strategy was unique by that time. The talentuous photographer Sarah Moon was linked to Cacharel to form a powerful visual identity. Meanwhile, Jean Bousquet and Cacharel brought forward the products that installed strong codes for the brand: the shirt for woman, the Liberty and the crepon quickly became must-haves in ready to wear and are reinvented with equal success.
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