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How to develop a signature look

"Style is very different from fashion. Once you find something that works, keep it."

Tom Ford, Gucci

Since people do tend to form initial opinions from appearance, give them a taste of the real you. Make it to your business to use your clothes to showcase what's most beautiful about you and add the personal touches that make a look your own, where you feel most comfortable with it.

Dressing with style takes strategy - you just can't wear what you like. By using your clothing's colour, details, fabric and fit, details, pattern, and proportion to lengthen, slim and direct attention to exactly where you want it (and away from the places you don't), you will be able to create a look that is flattering and fits with your own style personality.

Play up to your strengths!

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Body shape

Know your body shape and its guidelines for choosing the types of clothes you look best in - not every style and trend suits every body shape. Today the choice of clothes is so varied that you should always be able to find something that will complement your body shape.

Colour

Know your colours! It's always great to wear your favourite colours because they make you feel good, but keep in mind that when you do change your hair colour (as little as highlights or lowlights) this will affect the colours you can wear as a whole. There are different shades, tints and tones in every colour, so make sure that your look doesn't let you down because you wore the wrong colour - you might achieve quite the opposite effect to the one you intended! Also, only wear colour on body parts you want to show off.

Current fashion

Style is the essence of timeless design. It is the reason that a look endures for decades and not just for a season, but you should still keep it current and put your own signature to it. Pick and choose trendy items, but use them sparingly, so that they complement your favourite classics or the look you want to create without overwhelming it or making it look cheap and loud. And don't forget always to dress right for the occasion - never be over- or under dressed!

Details

Keep in mind less is more here. Excessive detailing dates your clothes, takes the versatility of your clothes away and makes your look heavier, diverting attention from you. Details are meant to accentuate and not overpower a look. If there is too much going on you become less a woman of style, more a fashion victim.

Fabric

The use of the right fabric for your body shape & scale is crucia l- you need to look for the right weight, drape and texture so it falls smoothly over the curves of your body instead of taking on a shape of its own!

Fit

A good fit means that clothes skim the body (showing off curves without clinging to them) and that all details (e.g. pockets, slits, pleats) lie flat otherwise they have a negative effect such as looking too big or just adding pounds.

Pattern

The same rule applies here as for choosing the right fabric and colour. Be careful where you wear them, in which colour, size and directions! The size of the pattern has to match your scale and size. You don't want to draw attention to body parts which you don't want to show off.

Proportion

Dressing in proportion is a balancing act - it's all about creating harmony in your look. So, when you are short waisted or have short legs you want to create the illusion that your legs and your waist are in perfect relation to the rest of your body.

Personality

Your personality is what pulls your whole look together. It is your personality that dictates your style, which is your own interpretation of fashion and how you like to wear clothes together.

...and don't forget to add a great haircut to your look, bring it together with a good posture and radiate with confidence.

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