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The Complete guide to Jeans

"Luxury must be comfortable, otherwise it is not luxury"

Coco Chanel

Jeans might be great multitaskers, but even they aren't miracle workers. Don't expect to buy one pair that will cover every occasion, from glitzy dinner to lazy Sunday morning. Work out which wardrobe job you want your jeans to do and buy accordingly - no single pair will do it all!

Firstly, keep your jeans current and sharp looking! They might have been in fashion for decades, but that doesn't mean you can buy one pair and wear them for ever and ever. Jeans (like most clothes) do have a sell by date! Nothing will date your look faster than an outmoded style of jeans.


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