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Women's body shape facts revealed in Joy of Clothes survey of over 18000 women

Over the last eight months leading personal style website Joy of Clothes surveyed over 18,000 women about their body shape and style preferences, in order to identify the way women perceive and dress themselves.

Fact: Only 20% of women see themselves as the coveted neat hourglass body shape which most designers create clothes for. The comprehensive survey reveals that most women (20.5%) identify themselves as a full hour- glass shape, rather than any other shape. The seven most common body shapes are neat hourglass (19.3%) , apple (16.7%), pear (16.6%), rectangle (10%), lean column (8.9%) and inverted triangle (8%).

The survey confirms the diversity of body shapes and explains why designer clothes may fit you but not flatter you as they were made for a models neat hour glass body shape, not yours.

Michaela Jedinak, Founder of Joy of Clothes

Fact: Women's body shape dramatically changes with age. Most women in their teens and early 20s define themselves as a neat hourglass shape, whereas women in their 30s and 40s consider themselves as full hourglass and 50's and 60's most likely to be apple.

Your body shape changes as you age, partly as women put on weight in different places. Styles and designers which flatter you in your 20s may not work in your 40s and what works in your 40s may not work in your 60s.

Michaela Jedinak, Founder of Joy of Clothes

Fact: Your shape is not determined by your size. Size and shape are frequently confused but as the survey confirmed whether you are a size or 6 or 12 you could be a number of different body shapes.

Unfortunately many women confuse size with suitability. Just because a dress is available in your size and even fits you it may not flatter your body shape if it was not designed with you in mind.

Michaela Jedinak, Founder of Joy of Clothes

To solve these fashion dilemna's Michaela has introduced her eponymous label Michaela Jedinak London www.michaelajedinak.com. She has created the perfect and most flattering dresses for the seven most common body shapes. Her dresses will feel as if they had been made just for you and your shape, because they have! Figure flattering silhouettes are created with perfectly placed shoulders, necklines, seaming, darts and vents, providing a visual balance by creating or embracing curves in all the right places. All dresses are designed and manufactured in the UK, made with luxurious, high quality Italian wood (96%), elastene for comfort and lining to support the perfect fit.

Michaela Jedinak's dresses will make you look your best and feel great from desk to dinner. Priced at £495 Michaela's collections of timeless, figure-flattering dresses, bridge the gap between traditional dresses and bespoke creations. www.michaelajedinak.com

Joy of Clothes Body Shape Infographic Joy of Clothes Body Shape Infographic
Joy of Clothes Body Shape Infographic