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Find comfort in your style personality

Your personality is what pulls your whole look together. It's your personality that dictates your style, which is your own interpretation of fashion and how you like to wear clothes together. If you ignore your personality and only buy clothes because they are the latest must haves or trends of the season, you will lose your identity and your look will lack focus and your personal signature style.

As a result of this you won't get the best value for your investment buys, because you've tried to copy a look which might be great on others but isn't right for you. The clothes you wear and how you wear them are influenced by factors such as: age, build, life style, environment, budget, culture and personal preferences.

As you progress through life, your look will change many times. Knowing your style personality will enable you to feel comfortable in your outfit, whatever the occasion.

Personality types can be divided into six styles - keep in mind many have a combination of two types due to different environments or lifestyles (work and play; work and mother; city and country etc...).

Classic

This group finds it hard to dress down and mix and match their wardrobe. Instead they always prefer a smart, neat and tidy look. The Classic buy the best quality they can afford though they are not very fashion orientated - they prefer to stay with safe combinations at work and at home.

Contemporary

These women understand how to dress appropriately and will buy quality current styles but keep their look fashionable with the latest accessories, hair styles and make up. They will also adopt their wardrobe for different occasions without much effort, because they know what suits them.

Creative

A unique look is of high importance to them and they will spend time and money shopping for an interesting item in unusual shops and markets. They are great at putting interesting combinations of colour, textures, accessories and fashion themes together. Creatives don't think of practicality or investment buys when buying clothes, but more of how this item can make them stand out - their aim is to be one of kind.

Dramatic

They always want to make an entrance and wear clothes with a wow factor. Dramatics will always buy and wear the latest fashions even if it doesn't suit them, because they need not only to make a statement but to be the first to have the latest fashion.

Natural

They prefer casual styling and comfort is of prime importance. Any cluttered looks and fussy styles are rejected, with Naturals opting instead for simple lines and low maintenance clothes. Easy, relaxed dressing with the minimum of fuss is their signature.

Romantic

They love pretty and feminine things and adore luxurious fabrics or details such as bows, ruffles, fringes etc. Romantics love the idea of dressing up and planning their wardrobe for every event, occasion or day to day wear.


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