I am absolutely taken by Alice, the new line created by the designer Alice Temperley. It is simply a beautiful collection and full of investment pieces for the summer. Plus the price is right! So who is Alice?
ALICE by Temperley, the sister line to Temperley London, launched for Spring Summer 2010. With three collections a year, the affordable and easy to wear line offers strong separates, casual dresses, knitwear, statement jackets and accessories.
The ALICE girl is fun, inspiring and knows what she likes. She mixes feminine with a touch of rock-and-roll for an eclectic look. The ALICE by Temperley fanbase already includes a range of London girls such as Daisy Lowe, Amber Le Bon, Tali Lennox and Leah Weller.
And this is what Alice says about her new fashion line:
Why did you create the ALICE by Temperley collection?
I love the idea of opening the brand up to a younger demographic and making it available to a wider audience. It’s been in the works for a while and based on all the feedback we have received now seemed like the perfect time to launch a line that is slightly younger and more accessible, but still fashion forward with fantastic prices and quality.
2. What were your inspirations for the ALICE by Temperley collection?
The collection is inspired by the London girl, British spirit in general and an independent sense of fashion.
3. Who were your muses in designing this collection?
London girls of the moment like Amber Le Bon, Alexa Chung, Alice Dellal and Georgia Jagger. I also used my girlfriends as muses. I asked ten of my girlfriends to show me their favourite summer and holiday pieces. I based parts of the collection on their requests as I got quite a clear picture of what wardrobe staples we were all after.
4. Who is the ALICE by Temperley girl?
The ALICE girl isn’t afraid to mix things up. She’s got a bit of rock-and-roll in her by nature and has fun with her look. She’s the one who always surprises you with her unique, effortless and ultimately covetable style.
5. What ALICE by Temperley pieces are your personal favourites?
I love the Animal Shirt Dress; animal prints are always a personal favourite of mine. The Eagle Leather Jacket, a quilted biker jacket in soft grey leather, is perfect to throw on over a feminine dress. The Mini Mimi Stripe dress is a really wearable, everyday/everywhere dress great for the beach, city or countryside.














Click here to go to the shop
Michaela