Zara is finally online and hopefully soon as well available on Joy of Clothes. Beautiful images but lacking of enough product information- but then it is still early days. Zara is “liked” by more than 4.5 million people who have signed up as fans on Facebook. The clothes chain will sell garments at identical prices to stores, charging £3.95 for home delivery. Ordered items can be picked up free of charge at shops.The world’s biggest clothing retailer by sales, has launched Zara online in Britain, Spain, Portugal, France, Italy and Germany.
Inditex, Zara’s parent company, has overtaken Gap as the world’s biggest clothing retailer by sales. Zara’s online shop will soon be followed by H&M’s online shop, which will go live on 16 September. Gap and Banana Republic are already there, having opened their online operations outside the US for the first time, on 26 August.
The success of retailers such as the dedicated online fashion site Asos hints at how rapid the migration of sales from traditional stores to the internet is, especially among the 18-34 age group.
Michaela
Tags: Asos, Banana Republic, Gap, H & M, Massimo Dutti, Zara